How to deal with Customer complaints

Every business has complaints from time to time. A customer may complain about defective merchandise, poor customer service, slow delivery or incorrect billing. When handling a complaint you should consider it an opportunity tobuild trust and ensure future business.
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No one like receive complaints but complaints are worth their weight in gold if an organisation learns from them and than use the information to improve the customer experience , customer complaints can be used to build a better customer experience and turn a dissatisfied customer into a raving fun. Customer complaints are usually not personal, when employees understand that customer’s anger is directed toward the company, not the employee, they are better able to deal with the emotion of the customer. One customer service complaint that doesn’t get settled might be an isolated incident that goes away over time. But if you continually have complaints from customers that you ignore or fail to resolve, this could damage the integrity of your small business. It’s best to deal with customer service complaints in a logical and orderly fashion. Both you and your employees should know how to diffuse difficult situations before they escalate into matters that could negatively affect your company’s reputation. There are times when complaints are not solved easily. For this situation, never argue with the customer. Arguing does not solve anything. In fact, it will probably make things worse. What you need to do is ask the customer what will help to resolve the matter. Once you ask this, most customers will cool off because they know you see it their way. So, to avoid loosing the customer makes that adjustment if an adjustment is necessary. Besides, some other ways to handle complaints is to treat every complaint as an important one. It may not be important to you but to that customer it is very important. Complaints should be handled in a timely and efficient manner. Always be professional and courteous. You want that customer to be happy. Always ask the customer if they are pleased with the way the problem was handled. If so, your chances are good that the customer will return. To sum up, quickly and properly solving customer complaints can help your business grow and prosper. Ignoring complaints or dealing with them in a dishonest manner can result in loss of business or even lawsuits.